➝ ABOUT THE PROJECT
Brand identity design for Quore, specialized in ceramic cartridges manufacturing and research, that operates in Europe through offices in Spain and Italy. The cartridges are little parts placed in the heart of faucets, making them work by mixing and adjusting the water flow. Heart translates to “corazon” in Spanish and “cuore” in Italian. All these concepts have been considered during the naming decision process in which we were also involved, that led to the actual naming. The logo we designed recalls both the heart concept, as well as the shape of a stylized cartridge viewed from above. We designed the branding collaterals as well, including road advertising and brochures. We created the dynamic, multi-language and responsive website to show in greater detail their laboratory, their process and products.